24 April 2007

Tell people the print magazine is dead and you’ll get one of two responses.

1. Nonsense!
This Chicago Tribune article (registration required), for example, cites the tactile, portable virtues of paper.

2. Tell me something new.

Reluctantly, I’m in the second camp. The structures that have served magazines so well for so long are, shall we say, challenged. Cheap subscriptions, advertising support, retail distribution just don’t have the magic.

Certainly some magazines (in-flights, for example) have more reliable structures than others, than most. And it’s not like a comet will strike the Earth and eliminate all magazines at once.

But still, when was the last time you said, “send me a Xerox;” and when was the last time you said, “send me a link?”


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