15 October 2007

Digital, Digital, Digital

Steve Ballmer of Microsoft delivered more than a keynote at the opening of the Association of National Advertisers conference last week. He delivered a shot across the bow of traditional media, including our friend the print magazine.

He stated that in 10 years, all media would be digital and delivered over the Net.

Advertising Age reported the following:

"What if in 10 years we can give you a screen that's this light, this manipulable," he said, pulling a sheet of crumpled paper from his pocket. "That's what hardware will permit over the next 10 years."

Here at Magazine Daze we agree with him. But sad to say his prediction did not receive unanimous agreement.

Brand Week reported

While some of Ballmer’s futurism (such as digital media that’s as thin and malleable as paper) seemed a bit too sci-fi, attendee Eric Leininger said never bet against Microsoft’s predictions.


others, however, weren’t buying. Motorola CMO Casey Keller said that Ballmer “was speaking in hyperbole. At a high level he is right, but I don’t think traditional media will die in 10 years.”

Come on folks, that paper-thin reader is coming. After all if we can put a golf ball on the moon . . .etc., etc.

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