Back on 30 November “Magazine Death Pool” blog’s The Reaper announced that the next 60-90 says are “officially magazine hunting season and” offered these telltale signs.
Take a good look. Many ads? Can you get the same stuff easily on the web? Does the content seem pointless? It may be time to start saving back issues as souvenirs of the "good old magazine days."
We would add the following: How sharply focused is the editorial? How fetching are the covers? Are retail copies moving? Is there effective consumer marketing going on? (This last is based on the touching notion that consumer magazines are consumer products and as such might even benefit from consumer marketing.) Is there any marketing going on at all? Does it vibrate with today and tomorrow or does it reek of yesterday?