23 July 2007

From toys to mags…is it the new convergence?

Samir Husni, Mr. Magazine, offers the existence of two new magazines --- Barbie and Hot Wheels as proof that print has many days left. He says:
For anyone who still doubts the future of magazines, and print in general, here are two new magazines that were launched this year celebrating toys, yes toys…

So if a company invests money in an old technology, then that technology is safe? Putting the irrelevant premise aside, I too find joy in the ingenuity and vision people bring to the creation of new titles. The expanding universe of niches instills much awe. I still miss Yo-Yo World which, by the way, also was based on a toy.

1 comment:

  1. It’s not a matter of whether magazines will survive, I’m sure that they will. The real question is over time, what will be the dominant method of reading? Will digital reading platforms, somehow be stalled and left as a passing fancy? Or will it continue to improve, grow and become THE way that people read? As an example what are you reading now?

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