Texterity has released a new platform to access publications on your Apple iPhone (not my iPhone because I don’t care for one just yet), according to knowledgespeak.com (which covers the scientific, technical and medical (STM) publishing sector. The digital edition readers see emulates the magazine, as published. It’s a beta test and 20 publications are taking part and providing free iPhone editions of their mags.
The magazines, according to a Texterity press release are:
The American Lawyer, ALM Media
Baseline, Ziff Davis Media
Cabinet Maker, Watt Publishing Company
CIO Insight, Ziff Davis Media
Cottage Living, Time, Inc.
Craft, O'Reilly Media
eWEEK, Ziff Davis Media
Elite Traveler, Universal Media
ID Magazine, F+W Publications
Industry Week, Penton Media
Make, O'Reilly Media
Northern Home & Cottage, Prism Media
Oracle Magazine, Oracle Publishing
Popular Science, Bonnier Magazine Group
Quest Magazine, Quest Media
Quick & Simple, Hearst Corporation
Every Day with Rachael Ray, The Reader's Digest Association, Inc.
Ready Made, Meredith Corporation
Statement Magazine, EJJ Publications
Taste of Home, Reiman Media Group
Telephony, Penton Media
Vibe, Vibe Media
WoodenBoat, WoodenBoat Publications
Knowledgespeak reports that Texterity’s iPhone interface uses “the company’s long-standing ‘browser-only format’ that does not require Flash or plug-ins to ensure broad compatibility and easy access.”
Several publishers quoted in the press release offer warm sentiments to the effect of “wowee, the iPhone owner is a great demographic and we want ‘em.”
The Texterity iPhone option is browsed — not downloaded. Still, it brings us closer to the day when the magazine as a portable, digital medium is the (pardon the expression) norm.
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