How do you like them peanuts?

If the medium is the message, then clearly BusinessWeek is declaring "come fly with me."
According to Advertising Age, the McGraw-Hill business title is partnering with Brand Connections to put ads and BW columns on airplane table trays. Now if only they could find a way to put some food on those trays.
I guess we can expect a magazine industry study that shows table trays will not replace print -- at least in the immediate future.