Et tu, Pecker?

In his Ad Age "The Media Guy" column, the ever insightful Simon Dumenco uses the Ron Burkle purchase of the Primedia enthusiast group to make a point: What's wrong with magazines? Look at executives within the industry.

Or as he puts it "the print-media industry is not only filled with f--k-ups, it coddles them." He hopes that Burkle, a newcomer to publishing might come in with less baggage and more vision.

I suspect that we already have passed the rearranging-the-chairs stage. (It comes somewhere after grief and denial.) And we need to look beyond print.