From toys to mags…is it the new convergence?

Samir Husni, Mr. Magazine, offers the existence of two new magazines --- Barbie and Hot Wheels as proof that print has many days left. He says:

For anyone who still doubts the future of magazines, and print in general, here are two new magazines that were launched this year celebrating toys, yes toys…

So if a company invests money in an old technology, then that technology is safe? Putting the irrelevant premise aside, I too find joy in the ingenuity and vision people bring to the creation of new titles. The expanding universe of niches instills much awe. I still miss Yo-Yo World which, by the way, also was based on a toy.